Jumat, 27 November 2009

The Importance of Lighting in Signage

We often see various signs in public buildings, workplaces and other such public areas like streets, subways etc. The signs are meant to convey some message. They are always targeted to a certain audience.

The signage is used in workplaces to give information or directions to the workers. They may be used on the walls or on the machinery. They always contain some direction or information.

The signage in the machinery may have instructions regarding the operation of that machinery. Other signage in the workplace is for giving directions to the workers. There may be warning signs like pointing out some danger zone, where the worker needs to be careful, or there can be signage about giving directions around the workplace.

Signage is also used to point out the emergency exits and also the fire extinguishers.

In the streets, we see many signages regarding the directions that people need to follow on the road, such as a stop sign or the speed instructions. If there is some work going on, like the construction of a building, these signs are used to give instructions to the pedestrians or the passer bys to be careful.

Signages are very important if we look at them practically. They provide useful information to the people, in order to keep them.

Signages are also used by companies and business for their marketing. There are many such advertising signages that we see every day. They give you useful information about the business or their product, and they are also meant to attract attention of the target audience.

There are many different types of signages used for different purposes. Some of these are: street signage, oil stock signage, modular signage, custom-made signage, modular curved frame technology signage, light-emitting diodes technology signage, architectural signage, way-finding signage and neon signage.

All these signages have their own specific properties, and they are used for different purposes. For example, the way-finding signages are directed to tourists or people who are going somewhere and looking for the direction to their destination. Similarly, custom made signages are made according to the specifications and requirement of an individual.

Some countries have certain specifications for putting up a signage. These requirements are related to the size, text, pictures and colours. These specifications vary with the purpose for which the signage is being used.

Now that we all know the purpose that the signage serves, we know that they should be made prominent enough to be seen by the target audience. There is no point in putting up a signage if it is not visible to the target audience. Therefore, they are made prominent with the help of neon colours or by using neon signs. There also are led signages, which use lighting to get more attention.

Therefore, it is very important to use light in the signage as it helps a lot in getting attraction of the target audience; they become catchier and attention grabbing. Many businesses use lighting to make their signage prominent.

Harrison James is a advertising expert. You can take services of professionals to make banner stands for the advertising of your business at this recommended sites http://www.soyang.co.uk.

Article Source: http://EzineArticles.com/?expert=Harrison_James

Tidak ada komentar:

Posting Komentar